O.W.
Otis workshop
Projects
Library
Information
CLOSE
CULTURAL PROGRAM
Our ongoing workshop series is a multidisciplinary program that brings together artists, image-makers, writers, and cultural thinkers through curated panels, hands-on photography, zine workshops, and hybrid activations. From intimate roundtables to large-scale cultural gatherings, each session is designed to foster critical dialogue, creative experimentation, and collective knowledge sharing. Through both physical and digital formats, we explore the intersections of visual culture, identity, and community. The program led Améline Martias supports emerging voices and cultivates new approaches to storytelling. It takes many forms, including the In Perspectives talk series in collaboration with Soho House, which has featured artists such as Henry Roy, Jay Ramier, Studio dach&zephir, Maï Lucas or Julien Creuzet. Other highlights include contributions to 032c’s Hybrid Architectures panel in Venice, a conversation in Arles with Air Afrique and Publicis Luxe, the production of collaborative zines, participation in a live photo lab, and ongoing conversations about the future of cultural production.
CHANEL
Collaborated with Chanel’s creative team on art and image direction, with photography by Julia Marino, during the visit to Mantero, the renowned silk manufacturer in Como, Italy. The project focused on the silk scarves from Chanel’s Cruise 2025/26 collection, featuring six reissued designs from Mantero’s 1980s and 1990s archives. This collaboration celebrates fifty years of partnership between Chanel and the historic Como-based atelier.
BYREDO
Conducted cultural and creative collaborations research for the Bal d’Afrique global campaign. Proposed creative collaborators and developed insight-focus decks to support the campaign’s storytelling. Ongoing collaboration spans research, creative development, and cultural/art direction across international projects, translating cultural narratives into visually driven concepts that inform brand storytelling and creative execution.
EDOUARD GLISSANT ART FUND
Creative strategy and communication direction for the Édouard Glissant Art Fund, with a focus on its presence at the 36th Bienal de São Paulo and the exhibition A 'terra, o fogo, a água e os ventos – Por um Museu da Errância com Édouard Glissant', held at Instituto Tomie Ohtake. Curated by Ana Roman and Paulo Miyada, the project explores Glissant’s poetics of relation, opacity, and errantry. Our work includes developing the communication strategy, visual identity, and content production across digital to support and contextualize the Fund’s presence within institutional frameworks
CARHARTT WIP AW26
Creative and image direction for FW26 Delivery 2. Featuring photography directed by Solène Gün, styling by Louis Prier Tisdall, and cinematography by Torren Simmonz, the campaign serves as an intimate character study of a generation between 18 and 25. The narrative explores their lives in suburban environments and their increasing draw toward the forest as a sanctuary for retreat, reconnection, and temporary escape.
CREATIVE STRATEGY
Our creative strategy practice operates at the intersection of cultural research, insights, and hands-on experiential work. We help brands and private actors enhance their cultural positioning by combining rigorous research, deep cultural insights, and carefully designed initiatives that connect them with artists, curators, and cultural practitioners whose work resonates with their evolving narratives. Beyond analysis, we translate vision into concrete cultural form through curated encounters, commissioned collaborations, and context sensitive activations that embed initiatives within real cultural ecosystems. We conceptualize micro activations and site responsive interventions that create meaningful engagement for audiences and cultural partners alike. Each initiative is conceived as a gesture of alignment that is precise, relational, and context aware.
NIKE
Otis Workshop led the creative direction and creative consulting for Nike Paris, with photography by Julia Marino. Conceived as a free-form visual immersion into the atmosphere of the NF Cup, this project is approached through the creative lens and distinctive visual language of Beautiful Arrogance. Embracing the ego, intensity, and confrontation inherent to the tournament, our intention is to reveal the underlying beauty within that raw energy. Moving beyond traditional observational documentary, we provided comprehensive visual direction to create emotionally charged and meticulously composed imagery. Working closely with participants on-site, the approach seamlessly balances spontaneous moments with highly intentional, organically framed compositions.
CARHARTT WIP SS25
Creative direction, art direction and production for Carhartt WIP SS25 in Jamaica, featuring Julia Marino’s photography and Rebecca Purshouse’s styling. This series SUN-DRENCHED CONSCIOUSNESS draws inspiration from the unhurried rhythm of life and the effortless beauty found in everyday moments across the Caribbean islands. Guided by the sun’s natural pace, its light shapes the ebb and flow of daily life, capturing an atmosphere both timeless and instinctive.
WALES BONNER
Art direction and image production for Wales Bonner in Guadeloupe, drawing inspiration from the island’s rich Caribbean visual languages and the rhythms of its cultural landscape. The project was shaped by the interplay of light, color, and texture found in local architecture, from weathered facades to vibrant painted surfaces. Grounded in a deep engagement with place, the imagery sought to honor Guadeloupe’s layered histories and contemporary identity.
TIFFANY & CO
Conducted research and presented proposals for innovative creative teams, ensuring alignment with Tiffany & Co.’s brand image. Developed a vision board for the creative team, shaping the shoot’s visual direction.
AIR AFRIQUE
Creative direction for Air Afrique’s Guadeloupe feature, a project supported by Louis Vuitton. Rooted in a poetic and contemporary visual language, the story explores identity, memory, and place through a nuanced Caribbean lens
Maryse Seigu
An ongoing collaboration that brings Maryse Seigu’s ethos to bridging the gap between the Caribbean islands and the rest of the world through a multidisciplinary approach that includes creative direction, art direction, graphic design, creative strategy, consulting, and copywriting. Rooted in cultural storytelling and visual identity, this partnership celebrates Caribbean heritage while crafting narratives that resonate globally.
JORDAN
Concept and art direction for the Jordan Gamma 11 campaign, with styling by Rudy Gbapa and casting by Ikki Casting.`
OAMC
Creative direction for the VANS, OAMC & WTAPS collaboration, shaping a unified visual language that reflected the essence of all three brands. Collaborated with photographer Hugo Campan, stylist Deux, and Octo Operations on production. Oversaw casting, campaign development, and final visual curation to deliver a cohesive narrative and shared identity.
Maryse SEIGU SS25
An ongoing collaboration that channels Maryse Seigu’s ethos of bridging the Caribbean islands with the rest of the world—through creative direction, art direction, graphic design, creative strategy, consulting, and copywriting. This shoot, photographed by Fidelio Faustino in Saint Vincent and the Grenadines, draws inspiration from the island’s local wooden architecture and the textures shaped by the passage of time. The casting blends street-cast talent with models wearing their own personal items, creating an authentic connection to place and story.
ARTE ADIDAS TRIVELA
Image direction for Arte & Adidas Trivela shoes.
BYREDO Blanche magazine
For Byredo Blanche Magazine, we curated a selection of poets including Diallo Simon Ponte, Camille Bacon and Simone Lagran for the photo series Away Your Touch Lingers, contributing to both image making and copywriting. Through concept development, artist casting.
ARTE ANTWERP SS26
Image direction for Arte Antwerp SS26, shot in Trinidad and Tobago in collaboration with photographer Jeano Edwards and stylist Rebecca Purshouse. The visual narrative draws from the ways Caribbean youth gather through scenes shaped by music, movement, and quiet gestures, the story captures collective energy in its raw form.
ALEX PEREIRA
Art and film direction for the short film "Poatan," we developed an intimate visual narrative chronicling Alex Pereira’s remarkable journey from adversity to elite performance. The film serves as a profound exploration of the discipline, resilience, and self-belief that define his path. Working closely with the creative team, we translated his internal mindset and lived experiences into a restrained visual language that resonates with quiet power.
DAVID ZWIRNER
Supported marketing and communication efforts at David Zwirner Paris. Contributed to the development of press releases, email campaigns, and editorial content tailored to local and European art audiences. Collaborated with editorial and digital teams to ensure consistency across all communication platforms. Assisted in the creative production and coordination of a limited-edition zine, and participated in the organization of artist talks in collaboration with external curators, enriching the gallery’s cultural engagement.
I-D MAGAZINE
Creative and art direction for an i-D Magazine project, shaping the visual narrative from concept to execution. Collaborated with photographer Rahim Fortune, stylist Dan Sablon, and Lotti Project to ensure cohesive and impactful assets.
ADIDAS
Art direction for Arte & adidas Sportswear Autumn/Winter 2026. Inspired by the pride of team colours and European artisanal crafts, the collection explores football as a cultural force that connects people through identity and belonging. A celebration of the unifying power of sports across the world, regardless of what team you’re on.
ARTE AW26
Art direction and research for Arte Antwerp Autumn/Winter 2026, developing the campaign's visual language around the enduring traditions of African craftsmanship. Collaborated with photographer Ilyes Griyeb and stylist Rebecca Purshouse, leading creative development, casting, and visual curation. The campaign featured artist Nifemi Marcus-Bello and introduced a special AW26 T-shirt created in collaboration with Mohamed Bourouissa.
Sorry we can't find this page
CLOSE
CULTURAL PROGRAM
Our ongoing workshop series is a multidisciplinary program that brings together artists, image-makers, writers, and cultural thinkers through curated panels, hands-on photography, zine workshops, and hybrid activations. From intimate roundtables to large-scale cultural gatherings, each session is designed to foster critical dialogue, creative experimentation, and collective knowledge sharing. Through both physical and digital formats, we explore the intersections of visual culture, identity, and community. The program led Améline Martias supports emerging voices and cultivates new approaches to storytelling. It takes many forms, including the In Perspectives talk series in collaboration with Soho House, which has featured artists such as Henry Roy, Jay Ramier, Studio dach&zephir, Maï Lucas or Julien Creuzet. Other highlights include contributions to 032c’s Hybrid Architectures panel in Venice, a conversation in Arles with Air Afrique and Publicis Luxe, the production of collaborative zines, participation in a live photo lab, and ongoing conversations about the future of cultural production.
CHANEL
Collaborated with Chanel’s creative team on art and image direction, with photography by Julia Marino, during the visit to Mantero, the renowned silk manufacturer in Como, Italy. The project focused on the silk scarves from Chanel’s Cruise 2025/26 collection, featuring six reissued designs from Mantero’s 1980s and 1990s archives. This collaboration celebrates fifty years of partnership between Chanel and the historic Como-based atelier.
BYREDO
Conducted cultural and creative collaborations research for the Bal d’Afrique global campaign. Proposed creative collaborators and developed insight-focus decks to support the campaign’s storytelling. Ongoing collaboration spans research, creative development, and cultural/art direction across international projects, translating cultural narratives into visually driven concepts that inform brand storytelling and creative execution.
EDOUARD GLISSANT ART FUND
Creative strategy and communication direction for the Édouard Glissant Art Fund, with a focus on its presence at the 36th Bienal de São Paulo and the exhibition A 'terra, o fogo, a água e os ventos – Por um Museu da Errância com Édouard Glissant', held at Instituto Tomie Ohtake. Curated by Ana Roman and Paulo Miyada, the project explores Glissant’s poetics of relation, opacity, and errantry. Our work includes developing the communication strategy, visual identity, and content production across digital to support and contextualize the Fund’s presence within institutional frameworks
CARHARTT WIP AW26
Creative and image direction for FW26 Delivery 2. Featuring photography directed by Solène Gün, styling by Louis Prier Tisdall, and cinematography by Torren Simmonz, the campaign serves as an intimate character study of a generation between 18 and 25. The narrative explores their lives in suburban environments and their increasing draw toward the forest as a sanctuary for retreat, reconnection, and temporary escape.
CREATIVE STRATEGY
Our creative strategy practice operates at the intersection of cultural research, insights, and hands-on experiential work. We help brands and private actors enhance their cultural positioning by combining rigorous research, deep cultural insights, and carefully designed initiatives that connect them with artists, curators, and cultural practitioners whose work resonates with their evolving narratives. Beyond analysis, we translate vision into concrete cultural form through curated encounters, commissioned collaborations, and context sensitive activations that embed initiatives within real cultural ecosystems. We conceptualize micro activations and site responsive interventions that create meaningful engagement for audiences and cultural partners alike. Each initiative is conceived as a gesture of alignment that is precise, relational, and context aware.
NIKE
Otis Workshop led the creative direction and creative consulting for Nike Paris, with photography by Julia Marino. Conceived as a free-form visual immersion into the atmosphere of the NF Cup, this project is approached through the creative lens and distinctive visual language of Beautiful Arrogance. Embracing the ego, intensity, and confrontation inherent to the tournament, our intention is to reveal the underlying beauty within that raw energy. Moving beyond traditional observational documentary, we provided comprehensive visual direction to create emotionally charged and meticulously composed imagery. Working closely with participants on-site, the approach seamlessly balances spontaneous moments with highly intentional, organically framed compositions.
CARHARTT WIP SS25
Creative direction, art direction and production for Carhartt WIP SS25 in Jamaica, featuring Julia Marino’s photography and Rebecca Purshouse’s styling. This series SUN-DRENCHED CONSCIOUSNESS draws inspiration from the unhurried rhythm of life and the effortless beauty found in everyday moments across the Caribbean islands. Guided by the sun’s natural pace, its light shapes the ebb and flow of daily life, capturing an atmosphere both timeless and instinctive.
WALES BONNER
Art direction and image production for Wales Bonner in Guadeloupe, drawing inspiration from the island’s rich Caribbean visual languages and the rhythms of its cultural landscape. The project was shaped by the interplay of light, color, and texture found in local architecture, from weathered facades to vibrant painted surfaces. Grounded in a deep engagement with place, the imagery sought to honor Guadeloupe’s layered histories and contemporary identity.
TIFFANY & CO
Conducted research and presented proposals for innovative creative teams, ensuring alignment with Tiffany & Co.’s brand image. Developed a vision board for the creative team, shaping the shoot’s visual direction.
AIR AFRIQUE
Creative direction for Air Afrique’s Guadeloupe feature, a project supported by Louis Vuitton. Rooted in a poetic and contemporary visual language, the story explores identity, memory, and place through a nuanced Caribbean lens
Maryse Seigu
An ongoing collaboration that brings Maryse Seigu’s ethos to bridging the gap between the Caribbean islands and the rest of the world through a multidisciplinary approach that includes creative direction, art direction, graphic design, creative strategy, consulting, and copywriting. Rooted in cultural storytelling and visual identity, this partnership celebrates Caribbean heritage while crafting narratives that resonate globally.
JORDAN
Concept and art direction for the Jordan Gamma 11 campaign, with styling by Rudy Gbapa and casting by Ikki Casting.`
OAMC
Creative direction for the VANS, OAMC & WTAPS collaboration, shaping a unified visual language that reflected the essence of all three brands. Collaborated with photographer Hugo Campan, stylist Deux, and Octo Operations on production. Oversaw casting, campaign development, and final visual curation to deliver a cohesive narrative and shared identity.
Maryse SEIGU SS25
An ongoing collaboration that channels Maryse Seigu’s ethos of bridging the Caribbean islands with the rest of the world—through creative direction, art direction, graphic design, creative strategy, consulting, and copywriting. This shoot, photographed by Fidelio Faustino in Saint Vincent and the Grenadines, draws inspiration from the island’s local wooden architecture and the textures shaped by the passage of time. The casting blends street-cast talent with models wearing their own personal items, creating an authentic connection to place and story.
ARTE ADIDAS TRIVELA
Image direction for Arte & Adidas Trivela shoes.
BYREDO Blanche magazine
For Byredo Blanche Magazine, we curated a selection of poets including Diallo Simon Ponte, Camille Bacon and Simone Lagran for the photo series Away Your Touch Lingers, contributing to both image making and copywriting. Through concept development, artist casting.
ARTE ANTWERP SS26
Image direction for Arte Antwerp SS26, shot in Trinidad and Tobago in collaboration with photographer Jeano Edwards and stylist Rebecca Purshouse. The visual narrative draws from the ways Caribbean youth gather through scenes shaped by music, movement, and quiet gestures, the story captures collective energy in its raw form.
ALEX PEREIRA
Art and film direction for the short film "Poatan," we developed an intimate visual narrative chronicling Alex Pereira’s remarkable journey from adversity to elite performance. The film serves as a profound exploration of the discipline, resilience, and self-belief that define his path. Working closely with the creative team, we translated his internal mindset and lived experiences into a restrained visual language that resonates with quiet power.
DAVID ZWIRNER
Supported marketing and communication efforts at David Zwirner Paris. Contributed to the development of press releases, email campaigns, and editorial content tailored to local and European art audiences. Collaborated with editorial and digital teams to ensure consistency across all communication platforms. Assisted in the creative production and coordination of a limited-edition zine, and participated in the organization of artist talks in collaboration with external curators, enriching the gallery’s cultural engagement.
I-D MAGAZINE
Creative and art direction for an i-D Magazine project, shaping the visual narrative from concept to execution. Collaborated with photographer Rahim Fortune, stylist Dan Sablon, and Lotti Project to ensure cohesive and impactful assets.
ADIDAS
Art direction for Arte & adidas Sportswear Autumn/Winter 2026. Inspired by the pride of team colours and European artisanal crafts, the collection explores football as a cultural force that connects people through identity and belonging. A celebration of the unifying power of sports across the world, regardless of what team you’re on.
ARTE AW26
Art direction and research for Arte Antwerp Autumn/Winter 2026, developing the campaign's visual language around the enduring traditions of African craftsmanship. Collaborated with photographer Ilyes Griyeb and stylist Rebecca Purshouse, leading creative development, casting, and visual curation. The campaign featured artist Nifemi Marcus-Bello and introduced a special AW26 T-shirt created in collaboration with Mohamed Bourouissa.
