O.W.Otis workshop

Projects Library Information

NIKE

Otis Workshop led the creative direction and creative consulting for Nike Paris, with photography by Julia Marino.

Conceived as a free-form visual immersion into the atmosphere of the NF Cup, this project is approached through the creative lens and distinctive visual language of Beautiful Arrogance. Embracing the ego, intensity, and confrontation inherent to the tournament, our intention is to reveal the underlying beauty within that raw energy. Moving beyond traditional observational documentary, we provided comprehensive visual direction to create emotionally charged and meticulously composed imagery. Working closely with participants on-site, the approach seamlessly balances spontaneous moments with highly intentional, organically framed compositions.

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